PRIVACY POLICY
for www.cloud-value.com
1. General
We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and in accordance with this privacy policy. With the following provisions, we inform you about the type, scope and purpose of the collection, use and processing of your personal data by Cloud Value Equity GmbH. If you accept these privacy policy, you agree to the processing of personal data as set forth below:
2. Responsible Entity
The responsible entity within the meaning of the GDPR is:
Cloud Value Advisory GmbH
Bgm.-Kiener-Str. 30
82275 Emmering
Germany
T: +49 8141 52849-10
e-mail: datenschutz@cloud-value.com
3. Collection of log data
For technical reasons, the following data, among others, which your Internet browser transmits to us or to our provider, is recorded (so-called server log files):
Browser type and version
operating system
Website from which you visit us (referrer URL)
Website you are visiting
Date and time of your access
Your Internet Protocol (IP) address
This anonymous data is stored separately from any personal data you may have provided and thus does not allow any conclusions about a specific person. The data is used to ensure a smooth connection to our website and to ensure a comfortable use of www.cloud-value.com. In addition, the data is collected for the purpose of evaluating system security and stability as well as for other statistical purposes. The legal basis for such data processing is Art. 6 para. 1 p. 1 lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.
4. Collection of personal data
When you contact us through the contact form provided on our website, we collect the following personal data to process your request:
Company
- Salutation
- First name, last name
- E-mail address
- Telephone number; fax number (optional)
- Address (optional)
Data processing when using the contact form is carried out to process your enquiries from existing contractual relationships or in the run-up to the conclusion of a contract (Art. 6 para. 1 lit. b) GDPR. In addition, we store the collected data to protect our legitimate interests (Art. 6 para. 1 lit. f) GDPR) in the context of maintaining existing and initiating new customer relationships.
5. SSL encryption
Our site uses SSL encryption for security reasons and to protect the transmission of confidential content. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
6. Newsletter
If you have expressly consented in accordance with Art. 6 para 1 p. 1 lit. a) GDPR, we will use your e-mail address to send you our newsletter on a regular basis. For the receipt of the newsletter we store
Salutation
First name, last name
Email address
Registration for our newsletter takes place in a so-called double opt-in process, i.e. after entering the aforementioned personal data, users receive an e-mail asking them to confirm their registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations to the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time and the IP address. In addition, changes to this data are logged with the user data stored with the dispatch service provider. Unsubscribing is possible at any time, for example via a link at the end of each newsletter.
7. Cookies and use of website tracking and analysis tools
We use so-called “cookies” on our site to recognize multiple use of our offer by the same user/internet connection owner. Cookies are small text files that your Internet browser stores on your computer. They serve to make our Internet presence and our offers more user-friendly, more effective and safer. The use of cookies is based on your explicit consent, Art. 6 para. 1 lit. a) GDPR.
You can configure the cookie settings yourself. By default, all cookies are disabled when you first visit our website. You can then either agree to all cookies, select or deselect specific cookies, or reject all cookies. Tracking will only become active once a selection has been made. We distinguish between (i) cookies necessary for the function (“function”), e.g. to simplify dialogues on a subsequent visit, (ii) analytical cookies (“measurement”) e.g. to compile statistics on the use of this website and (iii) advertising cookies (“marketing”) to offer you interest-based advertising and content. Details of how the cookies work are described below.
We use the Consent Management Platform (CMP) usercentrics, a service of Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, to manage your cookie settings. Through usercentrics, your consent to the storage of certain cookies on your device is obtained and documented. When you access www.cloud-value.com, a connection is established to the servers of usercentrics in order to obtain your consent to the use of cookies. In doing so, usercentrics stores a cookie in your browser in order to be able to personally assign the consent given or its revocation to you. The use of usercentrics is based on Art. 6 para. 1 p. 1 lit. c) GDPR to obtain the legally required consent for the use of cookies.
7.1 USE OF GOOGLE ANALYTICS WITH ANONYMISATION FUNCTION
We use Google Analytics, a web analytics service provided by Google, Inc. on our site. Google Analytics uses so-called “cookies”. The information generated by these cookies, for example time, place and frequency of your website visit including your IP address, is transmitted to Google in the USA and stored there. We use Google Analytics with an IP anonymization function on our website. In this case, your IP address will already be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by applicable law, or where such third parties process the information on Google’s behalf. Google will not, according to its own information, combine your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de For information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de . This website uses the “demographic characteristics” function of Google Analytics. This allows to generate reports containing statements about the age, gender and interests of website visitors. This data is derived from interest-based advertising of Google as well as from visitor data of third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad-settings in your Google account or generally prohibit the collection of your data as shown above.
7.2. USE OF GOOGLE MAPS
We use Google Maps, a product of Google Inc., on our website to display map sections. When you click on the map sections, Google sets cookies that inform Google that you have visited the sub-page with the map section. In addition, the server data collected each time you visit our website is transmitted to Google. This is done even if you do not have a Google account or are not logged in with your Google account. If you are logged in with your Google account, the transmitted data will be directly assigned to your user account. If you want to avoid this, you must log out of your Google account before using our website. Google creates user profiles from the transmitted data and uses the data for advertising purposes, as well as for the improvement and further development of Google services. For more information on the purpose and scope of data collection and processing by Google, please refer to Google’s privacy policy. There you will also find further information on your rights in this regard and setting options for protecting your privacy: http://www.google.de/intl/de/policies/privacy.
7.3. USE OF YOUTUBE
We use the option of embedding YouTube videos on our website, whereby the videos are stored on http://www.YouTube.com, but can be played directly from our website. YouTube is a service of Google Inc. YouTube sets cookies when you click on the embedded videos, which give YouTube the information that you have visited the subpage with the video. In addition, the server data collected each time you visit our website is transmitted to YouTube. This is done even if you do not have a YouTube account or are not logged in with your YouTube account. If you are logged in with your YouTube account, the transmitted data will be directly assigned to your user account. If you want to avoid this, you must log out of your YouTube account before using our website. YouTube creates user profiles from the transmitted data and uses the data for advertising purposes, as well as for the improvement and further development of YouTube services. For more information on the purpose and scope of data collection and its processing by YouTube, please refer to YouTube’s privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy.
7.4. USE OF HOTJAR
We use Hotjar to better understand the needs of our users and to optimize the offering and experience on our website. Using Hotjar’s technology, we get a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offering to our users’ feedback. Hotjar uses cookies and other technologies to collect data about our users’ behavior and their devices, in particular device IP address (collected and stored only in anonymous form during your website use), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf. For more information, please see the ‘about Hotjar’ section of Hotjar’s help page.
7.5. USE OF MICROSOFT DYNAMICS 365 MARKETING
We use the marketing automation system Microsoft Dynamics 365 from the provider Microsoft Corp., One Microsoft Way, Redmond, WA 9806-6399, USA, to carry out marketing campaigns, for e-mail campaigns, for analysis purposes and to address customers and potential customers in a target group-specific manner. Microsoft Dynamics Marketing enables us to carry out a pseudonymized evaluation of user behavior from the analyzed e-mail communication, such as whether and when newsletters were opened and which links were clicked on. This enables us to find out how we can optimize our marketing activities in line with the interests of our customers and in a targeted manner. An allocation of this data to individual persons does not take place. The use of Microsoft Dynamics 365 Marketing for the aforementioned purposes only takes place if you explicitly consent to the use of Microsoft Dynamics 365 Marketing within the cookie management via CMP, Art. 6 para 1 p.1 a) GDPR. The data stored in the cookie is transferred to a server of a Microsoft Azure Data Center and stored there; according to our understanding of Microsoft’s security policy (https://www.microsoft.com/de-de/trust-center/privacy/datalocation ), the server is located in the EU. Therefore, we assume that no data transfer to the USA takes place. We have concluded a data processing agreement with the provider Microsoft regarding the data transferred for the use of the tool in accordance with the GDPR. Users can find further information on the use of cookies in connection with Microsoft Dynamics 365 Marketing at https://docs.microsoft.com/de-de/dynamics365/customer-engagement/marketing/cookies . General information on data protection at Microsoft can be found in the privacy statement at https://privacy.microsoft.com/de-de/privacystatement .
7.6. USE OF MICROSOFT CUSTOMER INSIGHTS
We use the Microsoft Customer Insights analysis system from Microsoft Corp., One Microsoft Way, Redmond, WA 98052-6399, USA for website analysis. Within the framework of the website analysis by Microsoft Customer Insights, protocol and geodata (IP address, geographical location, browser, time spent on the pages and the pages called up in each case) are collected and statistically evaluated by setting cookies. This data is not assigned to individual persons. The use of Microsoft Customer Insights for the aforementioned purposes only takes place if you expressly consent to the use of Microsoft Customer Insights within the framework of cookie management via CMP, Art. 6 (1) a) GDPR. The data stored in the cookie is transferred to a server of a Microsoft Azure Data Center and stored there; according to our understanding of Microsoft’s security policy (https://www.microsoft.com/de-de/trust-center/privacy/datalocation ), the server is located in the EU. Therefore, we assume that no data transfer to the USA takes place. We have concluded an order processing agreement with the provider Microsoft regarding the data transferred for the use of the tool in accordance with the GDPR. Users can find further information on the use of cookies in connection with Microsoft Dynamics 365 Marketing at https://docs.microsoft.com/de-de/dynamics365/customer-engagement/marketing/cookies . General information on data protection at Microsoft can be found in the privacy statement at https://privacy.microsoft.com/de-de/privacystatement .
7.7 Use of the LinkedIn Insight Tag
We have embedded the LinkedIn Insight Tag, a JavaScript code, on our website. This tag captures and analyzes visits to our website by LinkedIn members. LinkedIn collects your URL, referrer URL, IP address, device and browser properties, timestamps and page views. From this, LinkedIn provides us with anonymous demographic information (field of activity, industry, job title, career level, company size, location, country and company) about visitors, which also allows us to evaluate the reach and effectiveness of our ads. We do not receive any personal data. The use of the LinkedIn Insight Tag for the aforementioned purposes only takes place if you explicitly consent to its use in the cookie management via the CMP, Art. 6 para 1 lit. a) GDPR. The data is anonymized within seven days and deleted within 90 days. General information on data protection at LinkedIn can be found in the privacy policy at https://de.linkedin.com/legal/privacy-policy?
8. Use of social media plugins
We use social plug-ins from the following social networks on our website:
- Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”)
- Twitter, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”)
- LinkedIn, operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”).
- Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).
When you visit a website that contains such a plug-in, your browser establishes a direct connection with the servers of the respective social network. Through this integration, the social network receives data about which website you have accessed, even if you do not have a user profile or are not currently logged in. If you have an account and are logged in, the operator of the social network can assign the visit to your social media account. If you interact with the plugins, the corresponding information is transmitted to the social network and stored there. Your IP address is stored in a shortened form. The determined data is transmitted by your browser directly to a server of the social network and stored there. For operators of social networks based in the USA, a transmission of your personal data to the USA takes place.
The social plugins allow you to share content from the websites on social networks.
We use social plugins if you have consented to this. We obtain your consent when you call up our websites via the cookie banner, Art. 6 para. 1 lit. a) GDPR.
You can prevent the collection and processing of data by the social networks by selecting the appropriate setting in your browser.
If you do not want the social networks to directly assign the data collected via our websites to your user profile, you must log out before visiting our websites. You can find more information in the data protection notices of the social networks at
9. Data subject rights
You have the right:
in accordance with Art. 15 GDPR to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it was not collected by us, as well as the existence of automated decision-making, including profiling and, if applicable, meaningful information about its details;
in accordance with Art. 16 GDPR to demand the correction of inaccurate or incomplete personal data stored by us without delay;
pursuant to Art. 17 GDPR to request the deletion of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
to demand the restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the correctness of the data is disputed by you, the processing is unlawful, but you object to its deletion and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 DSGVO;
pursuant to Art. 20 GDPR to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
to revoke your consent at any time in accordance with Art. 7 para. 3 GDPR. This has the consequence that we may no longer continue the data processing, which was based on this consent, for the future and
complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office.
10. Right of objection
If your personal data is processed on the basis of legitimate interests, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, insofar as there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which is implemented by us without specifying a particular situation. If you wish to make use of your right of revocation or objection, it is sufficient to send an e-mail to datenschutz@cloud-value.com.
11. Change of this privacy policy
Due to the further development of our website and our services or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current privacy policy at any time on the website at https://www.cloud-value/privacypolicy/.