Innovation boost for Open as App

Integration into the Microsoft technology stack and AI strategy drives innovation

Munich, November 14, 2024 – Ralf Hertneck, CEO of IT consulting company Cloud Value, successfully completed the 100% takeover of Open as App, an innovative software-as-a-service company, in October. The previous investors (Ventech VC , Senovo, neosfer and Impact51) have successfully completed their investments in Open as App. With this strategic acquisition, Hertneck will give Open as App new impetus. The focus is on B2B customers in Corporate (SMC) and Enterprise segments, increased integration into the Microsoft technology stack and the addition of advanced AI functions to the platform.

Technological advancement

Open as App has established itself as a pioneer in the field of automated app creation. The platform enables companies to quickly and efficiently create customized apps from existing data or Microsoft Excel without any programming knowledge. This approach is particularly important in times of digital transformation, where speed and flexibility are decisive competitive advantages. The acquisition by Ralf Hertneck opens up new opportunities for Open as App to further develop its existing technology and tap into new target groups.

“With Open as App, we see a tremendous opportunity to revolutionize the way companies create and use apps. The integration of advanced AI and the close connection to the Microsoft technology stack will enable us to serve our customers even better and provide them with even more powerful tools,” explains Hertneck.

Strengthening the B2B business

A central element of the new strategy is the expansion of the business to B2B customers in the SMC and enterprise sector. Open as App already offers companies the opportunity to create data-based apps to optimize internal processes, improve communication and increase data availability. Extending the focus to larger companies and specialized business areas is a logical step to expand the company’s presence in the market and serve a broader range of customers. In future, companies of all sizes will benefit from efficient and customized digital solutions. With the increased focus on SMC and enterprise customers, Open as App aims to help these companies respond more quickly to changing market conditions and increase their productivity.

Integration into the Microsoft technology stack

Another key element of the realignment is the stronger integration of Open as App into the Microsoft technology stack. This means that the platform will work seamlessly with existing Microsoft solutions such as Microsoft 365, Microsoft Power Platform and Azure. This strategic decision will improve the usability and compatibility of the apps and enable companies to optimize their digital workflows.

“Integration into the Microsoft technology stack is a key benefit for our customers. It enables them to use existing Microsoft solutions to create and implement apps more quickly,” says Hertneck. “This is particularly attractive for companies in the B2B segment that already rely heavily on Microsoft products.”

Expansion to include AI functionalities

In addition to integration into the Microsoft technology stack, the addition of AI functions will also be an important part of the further development of Open as App. AI will enable users to make app designs and data analysis more intelligent and automated. These new features will help users to gain deeper insights into their data and make informed decisions more quickly.

A perfect fit for the growth strategy

Ralf Hertneck emphasizes the strategic importance of the acquisition: “Open as App is an ideal addition to our portfolio and fits seamlessly into our growth strategy. The growing demand for no-/low-code platforms shows that companies around the world are looking for efficient ways to develop digital solutions without deep programming skills. With Open as App’s expertise and our support, we will continue to expand our position in this area.

The acquisition of Open as App is part of an overall strategy. In recent years, Cloud Value has added promising technology start-ups to its portfolio. These include emlen.io, which specializes in personalized digital sales solutions, and afairi.io, which helps insurance companies with digital customer engagement.

A milestone for the future

The acquisition of Open as App by Ralf Hertneck marks an important milestone for both companies. With a clear vision for the future, encompassing both technological and business development, the company is ready to set new standards in the industry.

“This acquisition is not only an opportunity to strengthen an existing platform, but also a stepping stone to accelerate digital transformation for businesses. Our customers can look forward to an even better user experience and enhanced functionalities,” concludes Hertneck.

The first steps to implement these strategic changes are already underway: Open as App will be further developed in the coming months to meet the demands of the modern business world.

About Cloud Value

Cloud Value is a leading Microsoft partner from the Greater Munich Area, specializing in sustainable digitalization concepts with the Microsoft technology stack. Cloud Value offers customized solutions for companies of all sizes and integrates technologies such as no/low-code platforms, AI as well as machine and deep learning. With comprehensive expertise and a strong partner network, Cloud Value shapes the digital transformation of its customers efficiently and successfully. The guiding principle “Empowering others to achieve more” confirms the commitment to empowering customers to turn their visions into digital reality. With over 200 successful projects and decades of B2B experience, Cloud Value is the ideal partner for optimized cloud strategies.

About Open as App

Open as App, founded in 2016, is an IT company based in Munich. Open as App enables companies to transform existing data into user-friendly mobile and web apps – without any programming effort. With an innovative platform, Open as App offers the possibility to automatically create data-based applications that can be seamlessly integrated into existing systems. This speeds up processes, increases productivity and facilitates access to information. Whether for sales tools, dashboards or operational applications, Open as App offers companies a flexible and scalable solution to efficiently drive digital transformation and secure competitive advantages. Open as App is a renowned service provider in the app stores of Apple and Google.